For magical visionaries, community-longing
& service-based entrepreneurs who want to:
Build or refine a body of work that is unmistakably yours
Not just a patchwork of certifications, mentors, and well-packaged borrowed language from the last five programs you invested in.
Turn your million insights into a clear offer suite
So your craft finally holds together like a golden thread without being scattered across twenty notebooks, random Google Docs, and half-formed frameworks.
Make your magic uncopyable
Because it’s so deeply rooted in your thinking, your synthesis, and your lived experience that nobody could replicate, even if they tried – so you don’t need to worry that “competition” will steal your big ideas.
Write your website & offer(s) messaging
That makes a 10-year-old understand what you actually do, without simplifying or underplaying the depth of your multidimensional gifts.
Feel genuinely excited about marketing and sales
While not slaving yourself to social media algorithms & wasting time creating posts that disappear from people’s feeds in twelve hours.
Find the tribe of “ride or die” caring souls
Who celebrate your magic & cheer you all the way through the ups and downs of your business journey, so you don’t have to go through it all alone.
Magical, visionary entrepreneurs don’t struggle to sell out their offers because they lack ideas...
...but because their genius is meant to be relational.
Even if it scares the sh*t out of you
(because relationships are hard), hear me out…
When you want to build or refine
your offer suite...
Most business coaching relies on introspection - journaling prompts, templates, and reflection exercises
to ask you questions like:
-
What do you want?
-
What feels aligned?
-
What is your genius?
How many times did you hit a creative block...
...and stare at a blank computer screen, while nothing coherent came to your mind?
So you experiment. You pivot. You find your niche.
And eventually, if you stay in the process long enough, you might stumble into the body of work you were truly meant to build.
Nothing really wrong with this approach, but... it’s a guessing game.
So the process often takes years of trial & error.
And eventually, if you stay in the process long enough, you might stumble into the body of work you were truly meant to build.
That's why more & more entrepreneurs try to speed up
the timeline by using Human Design for Business.
I am all for it, because I believe this system is an ultimate shortcut
to the most alive & creative expression of your body of work.
It’s a map showcasing your unique strengths, wisdom, your profit potential
& I believe it’s the most accurate divination system there is.
But most of Human Design Business Coaching makes a critical mistake...
It only looks at your individual chart. Your energy type. Your profile. Your centers. Your gates. They will mix it with some astrology or Gene Keys
to make it more attractive.
Oh, and of course, now you are also flooded with Human Design or Astrology AI prompts...
...or even custom GPTs to help you uncover your most “magnetic messaging”, adding to the 70% of the echo chamber online.
All of that may be “somewhat” useful...
...giving you quick dopamine hits from the new information, but it’s only a tiny fraction of the mechanics that shape your business, and most of it is just taken out of context and just plain misinformation.
Human Design was never meant for entrepreneurs.
It was created for people who are NOT interested in the money game
BUT in spiritual awakening (you know them - rejecting money and living off vibes).
If you feel like the world's best-kept secret and you know, deep in your bones, that you need to connect with others to have the impact you're ready to have on the world, Human Design alone won't cut it.
Because Human Design is for "ME"
That’s why the founder of Human Design created the BG5 system
BG5 is all about "WE"
BG5 aka. Base Group 5 is an official application of Human Design for entrepreneurs
because there is one most important thing to any successful & profitable business
– it does not happen in isolation.
It happens between people.
With 1:1 clients.
In small or big groups.
In partnerships or teams.
With audiences. In communities.
That little Human Design chart that you generate online...
Is a representation of you… without the other.
Humans are relational creatures, and business is a relational experience.
And the moment other people enter the equation... your energetics change.
How can you only rely on that, when the business is all about relationships?
Your offer can’t have “sells itself” energy if
you haven’t mastered those relationships.
Beyond focusing on yourself through your individual design –
your body of work, profit potential & leadership are also shaped by:
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Composite dynamics - how your energy changes when you connect with another person – think messaging, sales conversation or working with a client.
-
Small group dynamics - how your role shifts inside a team, or a group of clients you hold
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Large group dynamics - how your energy interacts with communities or big audiences, like during a live event, before launching your new program
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Cycles dynamics - the larger timing forces that influence when your work expands, evolves, or pivots.
magical visionary...
I know you are aware that collective structures & global economy are drastically changing, and the one thing that manipulative shadow controllers don’t want…
...is us rebuilding this world on our terms.
TOGETHER.
That’s why it is time to master how you interact with others,
because business is all relational.
Creating a new economy requires real bonding – and it will be
the antidote for Agenda 2030 – aka. own nothing and be a happy slave.
I say HELL NO. Not on my watch!
I’m living proof that it is possible to have offers that sell themselves without the social media madness… or even “consistency”.
Offers that sell themselves without a sales page, but rather with a casual mention of a rough idea for a program in a Telegram voice note.
With my Sun in the 12th House (for my Astrology geeks), I REALLY didn’t want to be constantly visible… so I had to do business my way, instead of listening to experts' advice that goes
against my nature.
I needed to go all in, trusting that my energy
speaks for itself without needing to be constantly on.
Hi, I’m Karina Apolonia Trip
After 15 years of being in the world of marketing & 7 years of experience working in the field of Human Design
I’ve learned that the most important thing about creating an epic body of work that makes you stand out and sells itself…
…isn’t JUST trying to “figure it out” with your mind using endless templates and journaling prompts, or even adding cool tools like Human Design, Astrology, or Enneagram to the mix.
It’s mastering the relationships
through understanding & leveraging the ENERGETIC mechanics behind them - with the magic of the BG5 system – the REAL Human Design for Business.
Because successful & profitable business never happens in isolation...
Your individual design is just a start and point of orientation – but it doesn’t end there.
Because you can say all the great words in your messaging...
But if what you sell isn't backed by your energetic blueprint, people will recognise the dissonance, tell you that you are “so inspirational”, and then buy from another person.
And real talk that makes me shake (but also feel hope at the same time) ?
Because the dark agenda on this planet is to divide us
By using relational & group dynamics in a detrimental way...
If we are conscious of & master those dynamics –
they can’t control us anymore.
That's why I created...
UNICORN BY DESIGN
Because I’m here for visionary, rebellious,
heart-led entrepreneurs...
...to have a body of work that sells itself without
disappearing in the sea of sameness.
I am here for those beautiful souls,
longing for togetherness...
... to create a mycelial economy of care where everyone’s genius is welcomed, celebrated & PAID for – with ease.
READY? LET'S DO THIS!
Inside Unicorn By Design, you will step into:
The Unicorn Business Tree™ Journey
Your most vibrant & one of its kind
offer suite starts here...
Like a Life-Giving Tree
Your business ecosystem
doesn’t grow in isolation.
IT'S INTERDEPENDENT.
Each element of this framework corresponds to the different themes of BG5 (Human Design for Business)
Building your EPIC OFFER SUITE
is a mixture of all of these elements:
Connect with your ROOTS
So that you feel grounded in your deepest why & the how behind your business growth without spending months or years finding answers to these big questions.
Using your BG5 chart, we focus on:
-
The type of Life’s Work you are here to steward
-
The natural movement & the capacity of your energy that will prevent the burnout
-
The timing of decisions by tuning into the sensations of your body (instead of the tricky mind)
End result?
No more doubting your purpose & when to take action – the mission & the roots of your body of work are super clear. You are confident in the timing of making decisions, so the “how” becomes very simple
I joined Karina’s program & felt uncomfortable
with selling and marketing.
After just one session with her, exchanging
a few voice notes and her copy review –
I launched a beta offer based on her
Messaging By Design framework.
I was shocked that with only one post (!) and a very small audience (150 people) – I signed 10 clients & sold out my offer + I also have a waitlist.
That has never happened to me before.
If you are willing to experiment & commit to this work, she will get you out of stuckness in your business, and fully initiate you into a new beginning. I couldn’t recommend her more!
Marta Stehlikova- 1/3 Manifestor
Feel stable & strong because of your TRUNK
By building a transformational process wildly distinctive
from anything in your industry.
Using your BG5 chart, we focus on:
-
Your core strengths that make you different than anyone else in your field
-
What to include in your offer suite to make sure you can always deliver on your promise
-
Your unique “how I do what I do” that translates into a process, framework or experience that makes people trust you
End result?
You finally recognize your biggest strengths. Instead of saying “I thought everybody can do it”, you are very aware that no one can but YOU. When somebody asks you: “What makes you different from others in your field?” you don’t get sweaty and rumble to give your answer.
Karina supported me to go through a pivot and land a completely innovative direction for my business -
there is nothing like this in the market, and I want to keep the idea secret from the public till I finalise all the details.
It’s so good that I don’t want others to copy it before
I am ready to go all in.
I shared it with a few trusted people and all of them jumped from excitement saying that “This is so unique, and so YOU”.
I gifted Karina's program to my best friend because
of the impact I've personally received & I had no doubt
she would as well.
Alison Clark Knight - 6/2 Generator
Spread your message with BRANCHES
As a connection point between you, your audience,
and your future clients
Using your BG5 chart, we focus on:
-
Your most unique traits that will attract others to your work
-
Storytelling that turns heads so your people remember you & feel emotionally connected with your journey
-
Learning how to sell by turning your “mess” into your message so you can offer a great deal of wisdom to others & make them want to buy from you
End result?
You know how to weave in your unique life experience and wisdom into your offer creation, messaging & marketing so you build an audience of people who can’t wait to read your next email, blog, podcast or whatever platform you use to connect with them.
Before I joined Karina's world, I had aligned ideas, but they were moving in too many directions at once.
Through our laser focused work, I gained clarity
and confidence in structuring them.
After two months in Unicorn By Design,
I feel deeply on track in both my direction and expression.
I’ve started sharing my offers much sooner than I expected, supported by a safe and inspiring community of like-minded creatives.
I launched my website months earlier than planned,
with a structure that allows for spaciousness and movement- using waitlists that support my natural responsiveness instead of falling into rigid perfectionism.
Josephine Seeger - 5/2 Manifesting Generator
Grow your LEAVES
By deeply understanding your AUDIENCE –
make them feel seen & heard like never before
Using your BG5 chart, we focus on:
-
Identifying problems & desires of your audience so you can create offers that will transform their life
-
Learning how to use the language they understand without confusing them with “expert talk”
-
Supporting your people with changing their limiting beliefs about themselves or your offer, so they are open for solutions you provide
End result?
You are so connected to your audience that they can’t help
but think “How the f*ck are you in my head?” which instantly creates a level of trust that turns them into buyers with
DM’s like “It feels like you wrote this just for me.”
I’ve had a number of Human Design Business readings with other people, some more advanced than others, but
I still felt I was not getting a clear picture and continued
to fumble around on my own.
Karina's work far outweighs all the other containers
I have had.
There is much more clarity after working with her. Clarity about my strengths, who I am supposed to serve, and what my message needs to contain.
That in itself is a tremendous breakthrough for me.
Laurie Johnson - 5/1 Manifestor
Bloom your FLOWERS
By bringing your work into real life through CLIENTS
who experience transformation inside your offers
Using your BG5 chart, we focus on:
-
Getting proof that your solution works
-
Building a client journey that makes them want to sign-up for your “next thing”
-
Designing your delivery in a way that supports your clients without burning you out
End result?
You feel confident in your body of work, and the testimonials you get from your clients make you want to cry tears of gratitude, so selling becomes just a natural invitation to experience your magic – without attachment to outcome, or pressure to perform.
Plug into your MYCELIUM NETWORK
So you’re supported, resourced, and expanded through
the right people and environments
Using your BG5 chart, we focus on:
-
Your role in the small & big group, so you know what value you bring to others by just simply showing up and not having to “work for it”
-
Collaborations that can help you move your business forward, even without exchanging cash
-
Building a community of deep support so you don’t feel lonely on this journey
End result?
You have the clarity about the best work environment for your genius to shine + a community of caring collaborators who will speed up your business growth.
You stop trying to build everything by yourself. Instead, the right people naturally come into your world – people who get it, who see your brilliance, who open doors for you.
You might exchange services, co-create something, or simply receive the exact introduction you needed at the right time.
Working with Karina was exactly what I needed
to get very clear about the set-up and
core differentiator for my signature workshop.
She can reframe what I think is a limitation into out-of-the box solution that takes it
to the next level.
I felt seen for my unique gifts like never before.
Femke Verschoor - 6/2 Projector
Choose your VISIBILITY & NURTURING pathways
To create a fertile business ecosystem where new people can discover and feel the positive impact of your work, even before they pay you
Using your BG5 chart, we focus on:
-
Different types of marketing based on your unique energetic blueprint, so your way of promoting feels more like a pressure-free invitation without sneaky tactics or manipulation to buy
-
Marketing pathways that will help you get discovered for years to come without spending hours in Canva to create reels for Instagram
-
How to stay visible without overstretching your capacity and nervous system, so you don’t ghost your people & show up only when you have something to sell
End result?
Marketing becomes a way of building relationships with others instead of a constant drag, or another thing on your “to do list” – so people who come across your work are pre-sold and waiting on the edge of their seats for your offer to drop.
Before working with Karina, I was just pushing the puzzle pieces of my Human Design around and wondering how it all fit to what I am here to offer.
After our time together, I felt like being truly seen for the first time.
I highly recommend working with her if you are at the crosswords in your business or just not seeing
the full picture of who you can be.
Sarah Samuelson - 4/6 Manifesting Generator
Prepare for your SEASONS
So you are ready for different cycles in your business – aligned timing to expand, or possibly pivot your current
body of work
Using your BG5 chart, we focus on:
-
Your Life’s Work evolution through your 30’s, 40’s, 50’s and beyond, so that you have clarity of where you came from & where are you are going in your business, even if you think “I am not there yet”
-
Mapping your “Hero’s Journey” to find storytelling angles that make your audience dying from curiosity to watch the next season of your adventures.
-
Recognizing the difference between a season of growth, a season of refinement, and a season of rest – so you don’t hide when you should be “going for it” or show up on every platform, when it’s actually time to go inward.
End result?
You trust the evolution of your business instead of panicking when things change. You understand when it’s time to expand, refine, or pivot without making it mean that something is wrong because you are a MAIN CHARACTER in your movie –
so turning points are what makes it interesting
WHAT'S
INCLUDED:
Unicorn By Design Program Library
A growing library of teachings and replays that supports you at every stage of creating your body of work.
And over the 5 months, the library continues to expand with the delivery of new modules.
Telegram Support + Question Submission
You are supported in and between the live calls, in a way that works with your real life.
Or, you can also submit your question through a form, and I’ll answer it live on a call, so you can watch the replay when it suits you.
This means you’re never behind, even if you can’t attend live.
Live Consulting + Module Delivery Calls over Zoom
2-3 x per week - a combination of consulting Q&A, and program modules delivered live.
You bring your questions, challenges, or ideas, and receive direct guidance, refinement, and direction from me + you get Human Design / BG5 insights that will support you to build, refine or expand your offer suite.
Offer Messaging Refinement
We refine the messaging behind your offers so your website and sales pages clearly communicate the value of your work and naturally lead your people to buy.
Once per month, when you’re ready, you can share your messaging (Google Doc) in the Telegram channel and receive direct feedback from me.
The Unicorn Business Tree™ Map
A custom-built, beautifully designed document that maps out your unique way of creating profit based on your BG5 configuration - we refine and expand it as you move through the work together.
Instead of going through hours of content trying to figure out what actually applies to you, you go straight to map, and instantly see what’s relevant for your design.
Instead of feeling: “I feel stuck, I don’t know what to do” you come into calls or Telegram with: “This is what I see in my Map, how do I apply this to my offer?”
Co-Working Pods by Design
Optional / 3x per month - this is not just typical co-working, or body-doubling, but a group energy engineered for making money – based on BG5.
You step into a space where different complementary strengths and energetic traits are present because as a group we create a field that “lands” the energy to other people who are present (without any effort on our side).
If you are terrible at planning, struggle with your vision or lack energy to “do the work” – you can literally plug in to your mycelial network to have momentum that you wouldn’t reach alone.
FREQUENTLY ASKED
QUESTIONS
Working with Karina was a landmark moment in my life.
To have my power and gifts seen and reflected to me by her
was one of the most powerful experiences of initiation I have had.
Aidan Kasta - 3/5 Manifestor